Effective Date: 8 July 2026

1. Introduction

Alves Construction Ltd (“Alves Construction”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information fairly, lawfully and transparently.

This Privacy Notice explains how we collect, use, store and protect your personal information when you:

• Visit our website;

• Contact us by telephone, email, WhatsApp or social media;

• Request a quotation;

• Instruct us to carry out building works;

• Receive marketing communications from us; or

• Otherwise interact with our business.

This Privacy Notice is provided in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Alves Construction Ltd
Company Number: 13647788
Registered Office:
101 Priory Road
Croydon
CR0 3QZ
United Kingdom
Telephone: +44 (0)20 7458 4767
Email: office@alvesconstruction.co.uk
Website: www.alvesconstruction.co.uk

If you have any questions about this Privacy Notice or your personal information, please contact us using the details above.

3. The Information We Collect

Depending on how you interact with us, we may collect:

Identity Information

• Name

• Property ownership details

Website Information
When visiting our website we may collect:

• IP address

• Browser type

• Device information

• Operating system

• Website pages viewed

• Date and time of visits

• Referring website

4. How We Collect Information

We collect information:

• Directly from you;

• Through our website enquiry forms;

• By telephone;

• By email;

• Through WhatsApp;

• During site visits;

• From architects and designers acting on your behalf;

• From planning consultants acting on your behalf;

• From publicly available planning application registers maintained by local authorities.

5. Why We Use Your Information

We process your information in order to:

• Respond to enquiries;

• Arrange site visits;

• Prepare quotations;

• Prepare contracts;

• Deliver construction services;

• Manage projects;

• Issue invoices;

• Maintain business records;

• Improve our services;

• Comply with legal obligations;

• Respond to complaints;

• Send service updates;

• Send marketing communications where permitted by law.

6. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

Contract
To provide quotations and construction services.

Legitimate Interests
Including:

• Responding to enquiries;

• Managing our business;

• Improving our services;

• Contacting homeowners whose planning applications indicate they may require building services.

Legal Obligation
To comply with tax, accounting and legal requirements.

Consent
Where required for certain marketing communications or optional website cookies.

7. Planning Application Marketing

Alves Construction specialises in residential extensions, loft conversions and property renovations.

As part of our business development activities, we may obtain limited personal information from publicly available planning application registers maintained by local authorities.

This information typically includes:

• Applicant’s name;

• Property address;

• Planning reference;

• Description of proposed works.

​

We use this information because homeowners who have obtained planning permission are often looking to appoint a building contractor.

Our lawful basis for processing this information is our legitimate interest in marketing our construction services.

 

We carefully consider the impact on individuals before contacting them and ensure our communications are relevant, professional and include a clear opportunity to opt out of future marketing.

If you no longer wish to receive marketing communications from us, please contact us and we will promptly remove your details from our marketing database. 

​

8. Marketing Communications

We may contact you regarding:

• Construction services;

• Quotations;

• Promotions;

• Company updates.

You may opt out at any time by:

• emailing us;

• telephoning us;

• replying to our communication requesting removal.

We will always respect your marketing preferences.

9. Who We Share Information With

We only share information where necessary.

This may include:

• Architects;

• Structural engineers;

• Surveyors;

• Building Control;

• Local Authorities;

• Accountants;

• Solicitors;

• Insurance providers;

• IT service providers;

• Cloud storage providers.

We never sell your personal information.

10. International Transfers

Where personal information is processed outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR.

11. How Long We Keep Information

We retain information only for as long as necessary.
Typical retention periods include:
Customer contracts: 6 years
Invoices: 6 years
Accounting records: 6 years
Quotations not accepted: up to 2 years
Planning application marketing records: until you opt out or no longer require our services
Website enquiries: up to 2 years
Where legally required, we may retain information for longer.

12. Security

We use appropriate technical and organisational measures to protect your information, including:

• Password protected systems;

• Secure cloud storage;

• Restricted staff access;

• Antivirus protection;

• Regular software updates.

While we take reasonable precautions, no electronic transmission can be guaranteed to be completely secure.

13. Your Rights

You have the right to:

• Access your personal information;

• Correct inaccurate information;

• Request deletion where appropriate;

• Restrict processing;

• Object to processing based on legitimate interests;

• Withdraw consent;

• Request transfer of your information where applicable;

• Lodge a complaint.

To exercise any of these rights, please contact us.

14. Cookies

Our website uses cookies to improve functionality and analyse website usage.
Where legally required, we obtain your consent before placing non essential cookies on your device.
You can manage cookie preferences through your browser settings.

15. Third Party Websites

Our website may contain links to third party websites.
We are not responsible for their privacy practices.
We encourage you to read their privacy notices.

16. Changes to this Privacy Notice

We may update this Privacy Notice from time to time.
The latest version will always be published on our website.

17. Contact Us

Alves Construction Ltd
101 Priory Road
Croydon
CR0 3QZ
United Kingdom
Telephone:
+44 (0)20 7458 4767
Email:
office@alvesconstruction.co.uk
Website:
www.alvesconstruction.co.uk

18. Complaints

If you have any concerns about how we use your personal information, please contact us first.
You also have the right to lodge a complaint with:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

United Kingdom
Website: www.ico.org.uk
Telephone: 0303 123 1113​

​